What is a Hook?

A hook is a short, powerful line (or opening) that instantly grabs your audience’s attention. In social media and video, the hook must work inside the first 1–3 seconds. Without a strong hook, even the best content will be ignored.

Why Hook Strategy Matters

• Attention is scarce: users decide in a heartbeat whether to keep watching or keep browsing.
• Algorithms reward engagement: a strong hook grow watch time, clicks, and reach.
• Converts better: people who stop are more likely to read, comment, click, or buy.

3 Simple Hook Types that Work Every Time

1. Question Hook: Ask a astonishing or sympathetic question. Example: “Why are small businesses losing followers every month?”
2. Pain-Point Hook: State a common problem candidly. Example: “Stop wasting money on ads that bring no sales.”
3. Curiosity/Teaser Hook: Promise a short payoff. Example: “3 tiny changes that doubled our client’s leads in 7 days.”

Hook Templates You Can Copy

How to make a Hook Strategy — Step by Step

1. Recognize the audience’s biggest pain or desire.
2. Pick a hook type (Question, Pain, interest).
3. Write a short, feeling opening (≤12 words ideally).
4. Promptly follow with a short value promise (what they’ll get).
5. Deliver the value quickly — long delays lose awareness.

Hook: "Stop wasting money on ads."
Value: "Here are 3 targeting mistakes to fix now."
Proof: "We did this for a client — 2x leads in 10 days."
CTA: "Want our ad checklist? Comment 'AD' below."

Quick Checklist Before You Publish

• Does the first 3 seconds create interest or emotion?
• Is the hook under 12 words where possible?
• Does the content deliver on the hook’s pledge?
• Is there a clear next step / CTA?