How to Set Up a Partnership Ad Step by Step (Complete Guide)
Running Facebook or Instagram ads but still not getting the right balance of trust, engagement, and conversions? If yes, then Partnership Ads—also known as Paid Partnership or Branded Content Ads—can be a powerful solution.
Partnership Ads allow brands to promote content created by creators or partners, leveraging their reliability and audience trust to drive better performance.
What Is a Partnership Ad?
A Partnership Ad is a Meta ad format where a brand runs ads using a creator’s or partner’s post, clearly labeled as “Paid partnership with [Brand Name]”. This perspicuity builds trust and enhances ad performance.
Step-by-Step Guide to Setting Up a Partnership Ad
Step 1: Create the Partner or Creator Post
- The creator or partner publishes a post or reel on Facebook or Instagram
- Tags “Paid partnership with [Brand Name]”
- From Advanced Settings, enables Allow brand partner to promote
Important: Without this permission, the brand cannot run ads using the content.
Step 2: Add the Partner in Meta Business Manager
- Go to Meta Business Manager
- Navigate to Business Settings → Branded Content
- Add the partner’s Facebook Page or Instagram account
- Wait for approval
Step 3: Create the Ad Campaign
- Open Ads Manager and click Create
- Select your campaign objective
suggested objectives for Partnership Ads: Sales and Leads
Step 4: Set Up the Ad Set
- Select your audience (Interest, Custom, or Lookalike)
- Set budget and schedule
- Use Advantage+ Placements for better optimization
Step 5: Ad Level Setup (Most Important Step)
- Go to Ad Identity
- Select Use Present Post
- Enable the Branded Content filter
- Select the partner’s post
The “Paid partnership with…” label will appear instinctively.
Step 6: CTA and Tracking
- Choose a CTA: Learn More, Shop Now, or Sign Up
- Ensure Meta Pixel and Conversion API are suitability set
- Add UTM parameters if needed for tracking
Pro Tips for High-Performance Partnership Ads
- Use natural, creator-style content instead of polished brand ads
- Avoid assertive or hard selling
- Leverage the creator’s trust and society
- Test normal ads vs partnership ads to compare performance
Why Partnership Ads Work So Well
- Higher audience trust
- Lower CPM
- Better engagement rates
- Stronger alteration performance
- Integrated authenticity of brand and creator
Final Thoughts
If your goal is to reduce ad costs while increasing sales or leads, Partnership Ads should be a key part of your Meta advertising strategy.
Need help with strategy, setup, or optimization? Feel free to connect with us.
— Digital Boost Pros
